A Complete Guide to Grow your Mobile Gaming Business

 People are playing mobile games not only for entertainment purposes but also to earn money. That's why in the online world, thousands of mobile games are available for you where you can earn money while you play games. 

In 2020, the mobile game made a revenue of $78 billion which attracted investors to invest in mobile game development, and that’s why every day new gaming applications are coming into the market with the latest technologies. 

Basically, an investor invests his money to build a mobile game application so he can generate revenue from it. When a mobile game is developed and launched in the market, then if your game has enough potential and enchanting features then it will attract a huge audience and will bring a good sum for you. So after launching your mobile game app, if it doesn’t attract players to play then your whole money and time are totally wasted. So you should always focus on creating a perfect marketing strategy so you can easily target your target audience and can achieve your desired output from it. 

So, if you have a mobile game app, or you are going to develop your own mobile game app then this article is for you. Here, we will discuss the best marketing strategies so you can grow your mobile gaming business with the right approach. 

Here is the step-by-step guide to growing the mobile gaming business:

When you have an online mobile game application then you should follow the right way to promote your game app so more people can find a way to entertain themselves. Here are a few basic steps that you should follow to grow your mobile gaming business.

Targeting the Right Genre of Players

When you are going to build a mobile game app then you should keep your audience in mind because each game has its own fan base according to their interest and genre. So always focus on your target audience and pay special attention to market research and competitor analysis so you can incorporate user demand in your game app. While you are analyzing your competitor then you should try to know what they are offering and where they are lacking. So always count the merit and demerit of your competitors so you can build a perfect mobile game app for players. 

After developing your mobile game app, always focus on SEO (Search Engine Optimization) and ASO (App Store Optimization) to count a large number of players for your game app. Both SEO and ASO will surely help you to target your audience. 

Here are a few organic ways to grow your mobile gaming business. 

• SEO (Search Engine Optimization)
• ASO (App Store Optimization)
• SMO (Social Media Optimization)
• SMM (Social Media Marketing)
• SEM (Search Engine Marketing)

Paid Marketing (In-app Ads)

The organic way to promote your online gaming business is a lengthy process and it takes a lot of time. If you are looking for instant results then paid marketing is the best option for you where you can target your audience in an easy way. 

For this, you have to run a paid marketing campaign to make awareness about your online mobile game. A perfect paid marketing campaign will surely help you to grow your online mobile gaming business. There are different kinds of campaigns that can be chosen by you according to their budget and demand. 

Here are the paid campaigns models that will help your mobile game to stay one step ahead in the competitive market. 

• Cost-Per-Mile (CPM)
• Cost-Per-Click (CPC)
• Cost-Per-Install (CPI)
• Cost-Per-Action (CPA)

 

Monetize Your Mobile Game Application

Developing a mobile game app with rich features and gaining users is just halfway to your destination. You should always approach the right strategy to achieve a good sum from your mobile gaming app development company. Make a monetization way that can bring more money for you without degrading the player’s gaming experience. 

 

So, here is the best monetization way that will help you to generate more money without disturbing players. 

• In-app Advertising

In-app advertising is counted as the most profitable method for an online mobile game because Most game owners use in-app advertising to make money. In this, Game distributors can make different promotion positions like header, footer, while game loading, between the game levels, when a user wins or loses a match, etc., and many more according to your game. 

There are many types of advertising modules that can be used by you like header ads, footer ads, interstitial ads, banner ads, and rewarded ads (rewarded ads are basically video ads that offer you a reward if you watch that video and it may be up to 30 seconds).

• In-app Purchase

In-app purchases mean a player can add additional features and content to his game so he can perform better than others. According to the games, there may be many features and functions like virtual money, more advanced weapons, extra lives, free coins, power suits, and many more.

There are two types of in-app purchases like-

• Consumable

In this, there are some features that have a consumption limit and if you want to consume them for more time then you have to pay for them. An “extra life” is the best example of it. 

• Non-consumable

The best example of a non-consumable in-app purchase is removing ads and unblocking levels. Without paying you cannot use these features. 

Organize Tournaments & Competitions with Better Rewards

You should organize tournaments and leagues after regular time intervals, it will help users to stay engaged on your platform and you will have more chances to make more money. Tournaments must have multiple games and levels. You can charge users by applying entry fees and winnings. Always try to add new rewards for new game levels so users can take more interest in it. It is the most attractive way to make money and grow your mobile gaming business.

This is the most effective and long-term earning method that is fruitful for both users and owners.

Final Words

At present, online mobile game development services have become the best choices for investors to invest in because gaming apps are offering an attractive UI/UX, advanced technology, eye-catching graphics, enchanting features, and a rich user experience. All advanced features are increasing the demand for online mobile games. So if you have a game app or you are going to build a mobile game app then after reading this article, you can easily know about the best strategies to grow your online mobile game business.

Source Link - https://downloadfreecourse.com/grow-your-mobile-gaming-business

How to Start an Online Ludo Game Business in India?

 Online ludo game has gained immense popularity all over the world and is counted as the most popular game in India. The ludo players are showing an unpredictable level of excitement that has never been seen before. In a short span of time, it has marked a place in almost every smartphone. There may be many reasons behind the success of the online ludo game business like the increased use of smartphones, electronic gadgets, digitalization, the Internet, etc., and many more. The covid pandemic also pushed us to opt for a digital world that has increased the no. ludo players that’s why the online ludo game business is trending in India.

What is an Online Ludo Game?

Online ludo game business offers you a platform where two to four players can compete with each other on a strategy board game by rolling a single dice. Each player races their four tokens by rolling a dice and whoever finishes first wins the game.

Online ludo games provide you with many features and a wide array of options that allows you to play with online friends and family members. You can also make a pair with online friends and even you can play with artificial players. 

Future of Online Ludo Game Business in India

Gaming industry experts believe that the ludo game business in India has a wonderful future and with time it will gain more popularity. Their claim becomes right when we see a growing number of ludo players and online board game software development company. So, the ludo game has become the first choice for the businessman to invest in it. Like every game, it also has risks so always make a perfect strategy for online ludo game business development. If you are going to develop a ludo game business and looking for the right method like what to do and what not to do and how much it costs to develop a ludo game app then this article will help you to know step by step the development process of ludo game app.

Step by Step Guide to Start an Online Ludo Game Business in India

Starting an online ludo game business is not a simple task because in the market there are already a lot of ludo game applications available that are covering the game market. If you want to start an online ludo game business in India then how you make a difference is the main thing. Market research, budget, business idea, technology, and features all are interconnected to make a big difference. Your action according to research is the vital key point to put yourself one step ahead in the market. Here, we are going to discuss the online ludo game development steps so you can know the best way to succeed in your ludo game business.

Research the Market Potential

Starting a ludo game business is a very tedious task and has many risks like any other business. If you are planning to invest in online ludo game development then always focus on the market research that has the potential to get users for your game. The success of any business or game application always highly depends on the market and choosing the right market will assure your business growth.

Define Your Target

After knowing the market potential for your online ludo game business you should focus on the possible players whom you are targeting. Like what kinds of players you want for your ludo gaming application such as children, adults, and aged persons. You should keep in mind that you will earn only when a large number of people will use your application and website. So always make research to target your possible users to create features according to them in your online ludo game business.

Understand Your Competitors

When you are planning to launch your own online ludo gaming app business in India then always pay special attention to knowing your competitors like what kinds of features and services they are offering and what features users want the most. So make a proper analysis to incorporate all these features in your gaming app so you can serve more than your competitors to attract more users for your ludo gaming app.

Make a Budget

Always decide your budget before you are going to develop a website or app for your online ludo game business because you know your financial conditions. It will surely help you to choose the best ludo app development company that suits best for your ludo game app. Always try to find out a firm that can develop a successful game app for your online ludo game business on a suitable budget.

Choose the Best Ludo Game App Development Company in India

A lot of ludo game app development companies in India are offering ludo game development services but you have to find the best one that can serve you the best app according to your requirements. So try to find a company who has vast experience in game development and has a skilled team of ludo game developers so you can easily make a stand in the gaming world. The success of any game also depends upon skilled and experienced developers because they know how to develop an app that can target more users. Always focus on a company that has development experience in both Android and iOS applications.

 

You can also hire the best ludo game developer in India to develop your ludo game app. They will charge you on the basis of hours. 

Promotion and Marketing

Promotion and marketing is the best way to approach users to your game platform. To make awareness about your online ludo game business, you can use various marketing tactics and online campaigns. There are many organic and paid ways of marketing that can be chosen by you according to your budget and strategies. 

How Much Does it Cost to Develop a Mobile Ludo Game App?

Ludo game app development cost in India depends upon its features and functionalities. Basically developing a ludo game application takes approximately 2 to 2.5 lakhs and there are many factors that affect the cost of development such as- 

• Application Size
• UI/UX of Application
• User Accounts
• Social Engagement

Final words

The Ludo game has been popular over time and after introducing its digitized version, it is getting immense popularity in the online gaming world which has attracted investors to invest in it. Now, it has become the best business model in the gaming industry. In its latest updated version, 2 to 6 people can participate at a time. So, if you have a unique idea, then you can contact the Ludo Game App Development Company. It will surely generate good revenue if you implement your ludo business model in the right way.

Article Source - https://www.techsling.com/how-to-start-an-online-ludo-game-business-in-india/